Shameless Sex Podcast
This project is particularly near and dear to us at Queen Media Management, as they truly allowed us the platform to grow in the realms of social media management, email marketing, website design and brand management.
"Without April & Amy of Shameless Sex, Queen Media would not be where it is today. On a personal note, their support, guidance, and mentorship are what allowed me to become the entrepreneur that I am today. It's difficult to put into words what their encouragement has meant to me. It has been an honor and a blessing to work with them during these past 5 years, and I can't thank them enough for all the trust they've instilled in me to grow their brand online."
- Paigge Gilbert, CEO & Founder
Here’s a sampling of the work that we did with Shameless Sex Podcast:
📲 Social Media Management 📲
In our first year at the helm of their Instagram account, we were able to drive their followership from 5k to 30k. Then, despite experiencing some major hiccups during Instagram’s crackdown on sex educators (the account was taken away two different times and we experienced an extended shadowban), we managed to drive consistent growth to their current followership - nearly 50,000.
On TikTok, we went from zero to over 9k during the pandemic. Then, once again, the account was shut down, which frankly, only made us stronger. We have since restarted and have grown to 10k+ followers in less than 6 months.
💌 Email Marketing 💌
Using MailChimp, we maintained a consistent newsletter cadence with an open rate of ~20%. This allowed us the opportunity to drive considerable traffic to the podcast itself as well as to their sponsors and their website.
When we were dealing with crackdowns on social media, this regular, dependable connection to our subscribers empowered us to grow an even more engaged audience that likely helped us to bounce back with such ferocity after each account shutdown!
That’s the difference between owned media and social media, and is part of the reason why we feel it’s so important to cultivate an ecosystem of engagement, rather than focusing on a single platform or single type of content.
💻 Website Design 💻
We did a complete overhaul on their SquareSpace site. From building a multi-season archive of their podcast and transferring years of blog content to updating branding and imagery; and even optimizing the site for mobile-viewing.
We’re proud to say that it now boasts high page speed ratings in the categories of accessibility, SEO, and best practices.
Honestly folks, don’t take it from us.
Here’s what the hosts themselves had to say:
"Paigge has been a complete gift to our podcast and continued growth as a brand and business. She started as an intern and showed how dedicated she was to our work and mission, and we quickly promoted her to being a part of the Shameless Sex team.
Since working with Paigge, our social media numbers have grown significantly in multiple avenues. On Instagram we went from under 10k to 40K within a matter of months. we could have never done this on our own without the brilliance and support of Paigge. As these numbers grow, our business grows, and our message gets to more people. Basically everyone wins.
We at Shameless Sex highly recommend anyone looking for social media growth to work with Paigge at Queen Media Management."
- Amy Baldwin
Co-Founder Shameless Sex Podcast
"Before Paigge was working with Shameless Sex, our IG had a chaotic, scattered look and there was no regularity of our posts, on top of that, SS had less than 5K followers. We also didn’t have any real branding to speak of, from our website to our IG, it all looked messy and very amateur. Moreover, we were non-existent on TikTok and if/when we did make social media videos, we had no direction or know-how on what to create for a successful post.
After Paigge, Shameless Sex turned into a well-oiled machine. Our followers on IG grew faster and faster by the month, hitting 40K in less than a year from when she took over and it continues to grow far beyond that today. She’s provided direction on what video content we should create for TikTok to help us get more views. She updated our branding on both our website and IG so it’s cohesive and beautiful so much so other podcasters ask us “who did your website, it’s amazing!!). All because of Paigge’s hard work and dedication, Shameless Sex has more social media followers, more of a solid brand, a wider online presence, and platform where people can engage and learn but can have fun and win free stuff when there’s a contest (that Paigge is running for us on a quarterly and sometimes monthly basis).
The most significant improvements in SS social media presence have been growth of IG followers from 5K to almost 50K (880% growth), TikTok growth over 10K before take down--to 4K followers in less than two months since take down. She’s developed our branding and made it consistent, stunning, cohesive, relatable to all genders and orientations. She’s responsive, on top of shit, a go getter, reliable, a self-starter, a pleasure to work with, and communicative. She has created content for Shameless Sex newsletters, offered brilliant and successful ideas like regular IG contests, and she’s a joy to have on our team!"
- April Lampert
Co-Founder Shameless Sex Podcast
Hot Octopuss
Today, we’re going to talk about Hot Octopuss, which (if you don’t already know) makes an incredible line of innovative sex toys for humans of all genders, ages and abilities.
While the foundation of our relationship with Hot Octopuss was built on social media management, it eventually blossomed into a well-rounded project, encompassing content creation, branding, and production; all in all, a wide-ranging venture that we are very proud of.
📲 Social Media Management 📲
We were initially contacted by Hot Octopuss to help with their social media accounts; particularly their Instagram. As many of you know, and likely have experienced first-hand, the powers that be in the world of social media do not look kindly upon those in the sex industry. As a result, we knew right away that it was important to get creative with our Hot Octopuss content, while maintaining a brand voice that was sexy, open, informative, and fun.
Using their website as a road map, we rejuvenated the look of their feed through our trademark lens of curated cohesion. We also ran giveaways that engaged new users, and partnered with sex-positive influencers to promote their products.
Within the first month, they saw a 30% increase in followership. Due to this surge in visibility, their engagement went, in owner Julia Margo’s words, “through the roof,” and their affiliate network doubled. 💪
🎙 Podcast Production 🎙
Through Hot Octopuss, and their accompanying podcast, Pleasure Rebels, we were given the opportunity to really get our bearings in the world of podcast production and develop a set of processes that we still use to this day.
It was an absolute joy to steer the podcast through each and every stage of production - from integrating with Apple Podcasts and Libsyn Podcast Hosting, to the creation of episode descriptions, all the way to mixing and mastering. 🎧
Of course, all of this was done in harmony with a robust social media presence. So, each episode was accompanied by marketing assets as well as creative content that teased at or, in some cases, built upon the information contained in the episodes themselves. ✔️
🎨 Creative Services 🎨
In addition to the creative work that we did to engage Hot Octopuss’ community on Instagram, as well as the work we did to bolster their Pleasure Rebels Podcast, we also penned thirteen unique articles for their blog.
Ranging in topics from How to Buy A Sex Toy For Your Partner to Porn You Can Feel Good About, we set out to not only craft articles that would encourage potential customers down the funnel, but also genuinely help people with information they could actually use; while keeping SEO firmly in mind. 🧠
Finally, we’d like to close with a short quote from the owner of Hot Octopuss, Julia Margo, about the work that our Queen P, did for her brand:
“We hired Paigge to reboot our social media presence, particularly Instagram, which had been flagging. As a sex toy brand, it isn't always easy to hit the right note on social platforms.
One month after Paigge started, our social media following had grown by 30%, our affiliate network had doubled, engagement was through the roof and she kept building it from there.
Paigge is super creative and talented: We have loved how she engages our community in our campaigns, gets our brand personality out there and creates the most engaging and imaginative content. ”
Rae McDaniel & Practical Audacity
We’re excited to tell you all about acclaimed author, therapist, and coach, Rae McDaniel, their new book, Gender Magic, and their gender and sex therapy practice, Practical Audacity.
When our partnership began with Rae McDaniel, Gender Magic was a fully fleshed-out manual for gender-non-conforming actuation; but there was one problem. Between writing, speaking engagements, and their work as a therapist and coach, social media was (quite understandably) taking a backseat to Rae’s numerous other pursuits. Fortunately, that’s where our paths converged and our shared story began...
📲 Social Media Management 📲
Right away, it was clear that Rae’s social media presence required an eye attuned for diverse, gender-inclusive imagery and messaging 📸 Furthermore, it was important to us that we provide tangible value for Rae’s audience, as the core group of followers that we were attempting to build upon were originally earned through their work as a therapist, a coach, and more generally as a thought leader in their community.
We implemented a consistent schedule of Reels using on-brand imagery, footage, and video that spoke to their background, and we’re proud to report that in less than one year, Rae’s follower count had climbed 27.5% 🙌
📚 Gender Magic Book Launch 📚
Once we had a solid foundation under our feet, we knew it was time to switch our focus to the release of Rae’s upcoming book, Gender Magic. After witnessing the tremendous amount of passion poured into this piece of writing, it was important to all of us that the book release be backed up with a thorough, multi-channel action plan.
That meant (and still means) consistent posts, both photo- and video-based, on Instagram, TikTok, and LinkedIn. We encourage you to visit each of these channels, so that you can see what this looks like in real time 👀
To make a very long story short, we crafted a series of Reels and posts that showcased nuggets of goodness from the book itself, as well as impassioned calls for community engagement from Rae, coupled with material steps for their audience to take.
🗣 Practical Audacity 🗣
Rounding out our partnership with Rae is our collaboration with their gender and sex therapy practice, Practical Audacity. We worked side-by-side with the team there to launch a separate Instagram page focused specifically on the practice.
On that page, we’ve featured individual therapists and therapy modalities, as well as a veritable treasure trove of tips and affirmations. Each of these offered from Rae’s trademark perspective, brimming with openness and inclusion, and intended to empower those on a journey of self-exploration 💪
It has been a joy to tell the tale of our working relationship with Rae McDaniel, and now that we’ve reached the end of the story, we’d like to share some words, straight from Rae:
“Working with Paigge has been a dream. I’m chronically unorganized when it comes to my social media content and my plan, and Paigge has been infinitely patient in helping me get it together. She has upgraded my social media presence considerably– especially my Reels!
Most importantly, she was able to quickly align her vision with my own, and together, we’ve created a space where trans and gender-non-conforming folx can find community and comfort!”