Rae McDaniel & Practical Audacity
We’re excited to tell you all about acclaimed author, therapist, and coach, Rae McDaniel, their new book, Gender Magic, and their gender and sex therapy practice, Practical Audacity.
When our partnership began with Rae McDaniel, Gender Magic was a fully fleshed-out manual for gender-non-conforming actuation; but there was one problem. Between writing, speaking engagements, and their work as a therapist and coach, social media was (quite understandably) taking a backseat to Rae’s numerous other pursuits. Fortunately, that’s where our paths converged and our shared story began...
📲 Social Media Management 📲
Right away, it was clear that Rae’s social media presence required an eye attuned for diverse, gender-inclusive imagery and messaging 📸 Furthermore, it was important to us that we provide tangible value for Rae’s audience, as the core group of followers that we were attempting to build upon were originally earned through their work as a therapist, a coach, and more generally as a thought leader in their community.
We implemented a consistent schedule of Reels using on-brand imagery, footage, and video that spoke to their background, and we’re proud to report that in less than one year, Rae’s follower count had climbed 27.5% 🙌
📚 Gender Magic Book Launch 📚
Once we had a solid foundation under our feet, we knew it was time to switch our focus to the release of Rae’s upcoming book, Gender Magic. After witnessing the tremendous amount of passion poured into this piece of writing, it was important to all of us that the book release be backed up with a thorough, multi-channel action plan.
That meant (and still means) consistent posts, both photo- and video-based, on Instagram, TikTok, and LinkedIn. We encourage you to visit each of these channels, so that you can see what this looks like in real time 👀
To make a very long story short, we crafted a series of Reels and posts that showcased nuggets of goodness from the book itself, as well as impassioned calls for community engagement from Rae, coupled with material steps for their audience to take.
🗣 Practical Audacity 🗣
Rounding out our partnership with Rae is our collaboration with their gender and sex therapy practice, Practical Audacity. We worked side-by-side with the team there to launch a separate Instagram page focused specifically on the practice.
On that page, we’ve featured individual therapists and therapy modalities, as well as a veritable treasure trove of tips and affirmations. Each of these offered from Rae’s trademark perspective, brimming with openness and inclusion, and intended to empower those on a journey of self-exploration 💪
It has been a joy to tell the tale of our working relationship with Rae McDaniel, and now that we’ve reached the end of the story, we’d like to share some words, straight from Rae:
“Working with Paigge has been a dream. I’m chronically unorganized when it comes to my social media content and my plan, and Paigge has been infinitely patient in helping me get it together. She has upgraded my social media presence considerably– especially my Reels!
Most importantly, she was able to quickly align her vision with my own, and together, we’ve created a space where trans and gender-non-conforming folx can find community and comfort!”
