Why Trending locations are important

For content creators in Portland, OR, the early days of spring mean one thing - it’s time to head on down to the waterfront and shoot a season’s worth of content under the cherry blossoms!

Now, you might not live in Portland, but there’s almost certainly a highly-instagrammable location near you and springtime is the right time to capitalize on that location’s IRL traffic using a geotag on your Instagram posts. 

Before we outline exactly how this can be done, let’s talk about why geotags are such a powerful tool:

✅ When people travel to a destination and want to see what’s happening nearby, they will use Instagram’s explore feature by typing in the name of that destination.

They can then see a wide selection of posts tagged with that location. 

Here’s the cool part:
If you use a trending geotag, you can show up in the explore feed. Better yet, if you create solid, engaging content, you show up at the 🔝 of the explore feed. 

Frankly, you don’t even have to post content related to the location.

In fact, you don’t have to use “real” locations at all. For years, people have been using “virtual locations” for their geotags that are meant to be funny, quirky, or illustrative for the copy of the post. 

In the end, geotags are low-hanging fruit that can easily be picked and could very well lead to brand new eyes becoming a part of your engaged audience.  

Here are a few of our favorite locations that are to be packed with Instagrammers this spring:

🌸 Japanese Historic Plaza, Portland, OR or Cherry Blossom Festival, Washington, DC

🌷 Antelope Valley Poppy Reserve, Lancaster, CA

🌳 Central Park, New York, NY

🐎 Kentucky Derby Festival, Louisville, KY

And here are some of the best virtual geotags that we love to use:

💜 Love

👅 Pleasure Town

🌍 Planet Earth

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