Let’s Talk About Meta Verified
The folks at Meta have introduced a new paid feature intended to help raise the profile of creators on its platform. If you’re like us, spending much of the day deciphering the ins-and-outs of social media, you’ve already read all about this, but if not, here’s a simple breakdown of what being “Meta Verified” actually means.
You’ll get a verified badge, and to get it, you’ll need to authenticate your account with a government-issued ID.
Meta will provide “proactive account monitoring” to protect against impersonation.
You’ll receive customer support from a real person [italicized because WOW!]
Honestly, those all sound great. The idea that, with a monthly fee, you can get actual customer support is pretty exciting. Whether or not these features will translate with a more powerful platform for creators remains to be seen, so let’s get down to the nitty gritty.
How much does it cost? 🤑
$11.99 per month on the web and $14.99 per month on iOS and Android.
Who is it for? 🤔
This is not for businesses, but for creators ONLY. We've seen some confusion on how they prompt you to sign up for the verification service within the IG app, but as far as we know, businesses cannot take advantage of this feature :(
Regardless of whether or not you think this makes sense, you’ve got to admit that after all these years of social media use, there’s something about that verified check mark that makes us trust the post just a little bit more. Maybe that extra customer confidence alone is worth an extra $15/month to you?
