Getting Started on Social Media: Tips & Tricks
Regardless of how much content you have, getting your social media presence up and running is HARD! Which is precisely why we dedicated an entire workshop to this very issue.
Fortunately for you, we distilled the most important takeaways into this article that you’re about to read, so lets’ dig in!
Make sure you grab your exact same handle on every platform ✅
You don’t need to be posting on every platform, but you DO want to make sure no one else takes your username.
Consistency is key. In 2023, there are numerous methods through which we can digest content, so it’s important to account for short attention spans and the good possibility that your followers will likely jump from platform-to-platform throughout the day.
As such, it’s important that your profile can be found on each platform; even if the majority of your profiles merely direct users to a single profile on your preferred platform.
Which is the perfect segway to…
Pick the platform you want to focus on 📲
We’ll say it again, folks - you don’t need to be posting on every platform.
Choose one - maybe two - that you want to focus on and then spend your energy creating thoughtful, authentic content that works on that platform . Once you’ve laid the groundwork, this content can be repurposed and posted across all of the other platforms where you’ve staked your username claim.
Identify Your Audience 👯♂️
Yes, everyone experiences some manner of hardships within their relationships.
Unfortunately, speaking to everyone won’t get you very far.
The goal of generalized content is to appeal to, and hopefully help, a wide audience, but more often than not, it is the focused and specialized content that will strike a chord on social media. Why? Well, quite simply, it will offer tangible value to a specific community, who in turn will rapidly share that content, thereby helping it achieve a wider (maybe even viral?) audience 🤲
So, ask yourself - who do you love serving? Who is your ideal client? Make sure your client avatar is clearly defined and keep them in the forefront of your mind with every post you make!
Identify Their Problems 👀
Ok, so, you’ve defined your audience.
Say your goal is to serve women, aged 45-60, who live in California and make over $100k per year. Now, you must identify their problems, so that you can form a plan of how to speak to them in an authentic way.
Are they concerned about menopause? Lack of libido? Dating after divorce? Feeling sexy in their LTR? 🤔
Sit down and think about 3-4 of their top everyday issues. Determine 3 solutions to each problem. There are your first social media posts! 🎉
Write a strong bio ✍️
Great work! You’ve identified your audience, honed in on their problems, and we’ve provided you with a solid springboard for your first posts.
Now, remember those short attention spans we mentioned earlier? You’ve got to capture these new, potential members of your audience quickly, and the way to do that is with a strong, clear bio 🗣
Curious what a strong bio looks like in practice? Use this outline:
Who are you?
What problems are you solving?
How do you provide value to your audience?
When you’ve clearly and concisely outlined your answers to the above questions in your bio, your ideal client/customer will feel like your profile was made for them.
Don’t Expect Sales Right Away 😳
We wish it wasn’t, but this one is really important.
Social media is good for Brand Awareness. We’ve all heard that term about a million times, but... what is brand awareness? It’s the business of getting your name out there, IN FRONT OF people, and building the “Like, Know and Trust” factor.
It’s only once your audience gets to like you, know you, and trust you, that they might take that trip down the funnel and begin to buy from you, or become your client!
…
Whew! We don’t know about you, but that felt like a serious whirlwind of information. You know why it felt like that? Because these are BIG issues that warrant long discussions and deep dives, and that is exactly what was delivered in the workshop that this article was based on!
The good news? If you choose to sign up for The Queen’s Court, you’ll get access to this workshop, plus a whole lot more. We also offer digital downloads of all past workshops, as well as special templates, copy ideas, and more! Plus, you’ll get access to bi-monthly Q+A sessions, implementation sessions, and a private Discord server populated by other like-minded sex-positive professionals.
